The Why of the Buy: Consumer Behavior and Fashion Marketing 2nd Edition by Patricia Mink Rath PDF

The Why of the Buy: Consumer Behavior and Fashion Marketing 2nd Edition by Patricia Mink Rath PDF

$19.99

 

Book Title The Why of the Buy: Consumer Behavior and Fashion Marketing 2nd Edition by Patricia Mink Rath PDF
Type ETextbook

 

Title: The Why of the Buy; Consumer Behavior and Fashion Marketing
Author(s): Patricia Mink Rath; Stefani Bay; Richard Petrizzi; Penny Gill
Edition: 2
Year: 2015
ISBN-13: 9781609018986 (978-1-60901-898-6)
ISBN-10: 1609018982 (1-60901-898-2)

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.

The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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