Selling and Sales Management 10th Edition by David Jobber PDF

Selling and Sales Management 10th Edition by David Jobber PDF

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E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
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Book Title Selling and Sales Management 10th Edition by David Jobber PDF
Type ETextbook

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

Title: Selling and Sales Management
Author(s): David Jobber; Geoff Lancaster
Edition: 10
Year: 2015
ISBN-13: 9781292078007 (978-1-292-07800-7); 978–1-292–07803–8
ISBN-10: 1292078006 (1-292-07800-6)

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.

This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.

This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.  Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

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