|Book Title||Retail Banking: Business Transformation and Competitive Strategies for the Future PDF|
Title: Retail Banking: Business Transformation and Competitive Strategies for the Future (Palgrave Macmillan Studies in Banking and Financial Institutions)
Author: Anna Omarini
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Format: Searchable PDF, can print physical copy.
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The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors.
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