|Book Title||Monetising Data: How to Uplift Your Business 1st Edition by Andrea Ahlemeyer-Stubbe PDF|
Monetising Data: How to Uplift Your Business 1st Edition by Andrea Ahlemeyer-Stubbe
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Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors — noted experts in the field — show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organisation.
The authors explain on a general level how data is cleaned and matched between data sets and how we learn from data analytics to address vital business issues.
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