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eTextBook Language: English
File Types: PDF
Marketing: The Core 6e meets the needs of a wide spectrum of faculty―from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences.
Book format is PDF, compatible on all electronic devices (Windows, Mac, Android, iphone, ipad, tablet, etc.