|Book Title||Marketing Strategy, Text and Cases 6th Edition by O. C. Ferrell PDF|
|Title:||Marketing Strategy; Text and Cases|
|Author(s):||O.C. Ferrell; Michael D. Hartline|
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan.
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