Marketing Strategy, Text and Cases 6th Edition by O. C. Ferrell PDF

Marketing Strategy, Text and Cases 6th Edition by O. C. Ferrell PDF

$12.99

 

Book Title Marketing Strategy, Text and Cases 6th Edition by O. C. Ferrell PDF
Type ETextbook

 

Title: Marketing Strategy; Text and Cases
Author(s): O.C. Ferrell; Michael D. Hartline
Edition: 6
Year: 2014
ISBN-13: 9781285073040 (978-1-285-07304-0)
ISBN-10: 1285073045 (1-285-07304-5)

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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