Marketing Strategy and Competitive Positioning 6th Edition by Graham Hooley PDF

Marketing Strategy and Competitive Positioning 6th Edition by Graham Hooley PDF

$18.99

 

Book Title Marketing Strategy and Competitive Positioning 6th Edition by Graham Hooley PDF
Type ETextbook

 

Title: Marketing Strategy and Competitive Positioning
Author(s): Graham Hooley; Nigel F. Piercy; Brigitte Nicoulaud; John M. Rudd
Edition: 6
Year: 2017
ISBN-13: 9781292017310 (978-1-292-01731-0)
ISBN-10: 1292017317 (1-292-01731-7)

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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