Marketing Research 10th Edition by Carl McDaniel PDF

Marketing Research 10th Edition by Carl McDaniel PDF

$15.99

 

Book Title Marketing Research 10th Edition by Carl McDaniel PDF
Type ETextbook

 

Title: Savings of the day
Author(s): Carl McDaniel, Jr.; Roger Gates
Edition: 10
Year: 2015
ISBN-13: 9781118808849 (978-1-118-80884-9)
ISBN-10: 1118808843 (1-118-80884-3)

In Marketing Research, 10th Edition, authors CarlMcDaniel and Roger Gates share their industry experience to teachstudents how to make critical business decisions through the studyof market research. Designed for marketing research courses, theauthors' practical, applications-based approach features RealDataReal People, and Real Research, to preparestudents to conduct and use market research for future careers inbusiness. Co-author Roger Gates, President of DSS Research, infusesthe text with a practitioner perspective, helping students learnhow to use marketing research through a practical presentation oftheory and practice.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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