Marketing Plans: How to prepare them, how to profit from them 8th Edition by Malcolm McDonald PDF

Marketing Plans: How to prepare them, how to profit from them 8th Edition by Malcolm McDonald PDF

$25.99

 

Book Title Marketing Plans: How to prepare them, how to profit from them 8th Edition by Malcolm McDonald PDF
Type ETextbook

 

Title: Marketing plans;how to prepare them, how to profit from them
Author(s): Malcolm McDonald; Hugh Wilson
Edition: 8
Year: 2016
ISBN-13: 9781119217138 (978-1-119-21713-8); 9781119217183 (978-1-119-21718-3)
ISBN-10: 111921713X (1-119-21713-X)

A fully revised and updated 8th edition of the highly renowned international bestseller

The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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