Marketing Management, A Relationship Approach 3rd Edition, by Svend Hollensen PDF

Marketing Management, A Relationship Approach 3rd Edition, by Svend Hollensen PDF

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Book Title Marketing Management, A Relationship Approach 3rd Edition, by Svend Hollensen PDF
Type ETextbook

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

Title: Marketing Management; A Relationship Approach
Author(s): Svend Hollensen
Edition: 3
Year: 2015
ISBN-13: 9780273778851 (978-0-273-77885-1)
ISBN-10: 0273778854 (0-273-77885-4)

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships  with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.  

Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage.

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