|Book Title||Marketing Analytics: Data-Driven Techniques with Microsoft Excel 1st Edition by Wayne L. Winston PDF|
|Title:||Marketing Analytics; Data-Driven Techiniques with Microsoft Excel|
|Author(s):||Wayne L. Winston|
Helping tech-savvy marketers and data analysts solvereal-world business problems with Excel
Using data-driven business analytics to understand customers andimprove results is a great idea in theory, but in today's busyoffices, marketers and analysts need simple, low-cost ways toprocess and make the most of all that data. This expert book offersthe perfect solution. Written by data analysis expert Wayne L.Winston, this practical resource shows you how to tap a simple andcost-effective tool, Microsoft Excel, to solve specific businessproblems using powerful analytic techniques—and achieveoptimum results.
Practical exercises in each chapter help you apply and reinforcetechniques as you learn
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Format: Searchable PDF, can print physical copy.
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