Marketing 6th Edition by Dhruv Grewal PDF

Marketing 6th Edition by Dhruv Grewal PDF



Book Title Marketing 6th Edition by Dhruv Grewal PDF
Type ETextbook


Title: Marketing
Author(s): Dhruv Grewal; Michael Levy
Edition: 6
Year: 2018
ISBN-13: 9781259709074 (978-1-259-70907-4)
ISBN-10: 1259709078 (1-259-70907-8)

Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated blog will keep classroom discussions current and engaging.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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