Marketing 4th Edition by Dhruv Grewal PDF

Marketing 4th Edition by Dhruv Grewal PDF



Book Title Marketing 4th Edition by Dhruv Grewal PDF
Type ETextbook


Title: Marketing
Author(s): Dhruv Grewal, Ph.D.; Michael Levy, Ph.D.
Edition: 4
Year: 2014
ISBN-13: 9780078029004 (978-0-07-802900-4)
ISBN-10: 0078029007 (0-07-802900-7)

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. 

With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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