Marketing 13th Edition by Roger A. Kerin PDF

Marketing 13th Edition by Roger A. Kerin PDF



Book Title Marketing 13th Edition by Roger A. Kerin PDF
Type ETextbook


Title: Marketing
Author(s): Roger A. Kerin; Steven W. Hartley
Edition: 13
Year: 2017
ISBN-13: 9781259573545 (978-1-259-57354-5)
ISBN-10: 1259573540 (1-259-57354-0)


E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. 

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