Marketing 12th Edition by Roger A. Kerin PDF

Marketing 12th Edition by Roger A. Kerin PDF



Book Title Marketing 12th Edition by Roger A. Kerin PDF
Type ETextbook


Title: Marketing
Author(s): Roger A. Kerin; Steven W. Hartley; William Rudelius
Edition: 12
Year: 2015
ISBN-13: 9780077861032 (978-0-07-786103-2)
ISBN-10: 0077861035 (0-07-786103-5)

Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques. 
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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