M: Marketing 5th Edition by Dhruv Grewal PDF

M: Marketing 5th Edition by Dhruv Grewal PDF



Book Title M: Marketing 5th Edition by Dhruv Grewal PDF
Type ETextbook


Title: M; Marketing
Author(s): Dhruv Grewal; Michael Levy
Edition: 5
Year: 2017
ISBN-13: 9781259446290 (978-1-259-44629-0)
ISBN-10: 1259446298 (1-259-44629-8)


Value-Added, Every Time. Grewal's value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management. A robust suite of instructor resources and regularly updated Grewal/Levy author blog provide a steady stream of current, fresh ideas for the classroom.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

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