Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran PDF

Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran PDF

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Book Title Introduction to Mass Communication: Media Literacy and Culture 8th Edition by Stanley Baran PDF
Type ETextbook

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

Title: Introduction to Mass Communication; Media Literacy and Culture
Author(s): Stanley J. Baran
Edition: 8
Year: 2014
ISBN-13: 9780073526218 (978-0-07-352621-8)
ISBN: 0073526215 (0-07-352621-5)

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

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