Global Marketing  7th Edition by Svend Hollensen  PDF - Books with Benefits

Global Marketing 7th Edition by Svend Hollensen PDF

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Title: Global Marketing
Author(s): Svend Hollensen
Edition: 7
Year: 2017
ISBN-13: 9781292100111 (978-1-292-10011-1)
ISBN-10: 1292100117 (1-292-10011-7)

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

 In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

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