Global Marketing 7th Edition by Svend Hollensen PDF

Global Marketing 7th Edition by Svend Hollensen PDF



Book Title Global Marketing 7th Edition by Svend Hollensen PDF
Type ETextbook


Title: Global Marketing
Author(s): Svend Hollensen
Edition: 7
Year: 2017
ISBN-13: 9781292100111 (978-1-292-10011-1)
ISBN-10: 1292100117 (1-292-10011-7)

"All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing."

Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

 In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

Immediate download after successful payment.

You will receive a DOWNLOAD LINK (Included on your invoice) to this product after successful payment.