Exploring Public Relations: Global Strategic Communication 4th Edition by Ralph Tench PDF

Exploring Public Relations: Global Strategic Communication 4th Edition by Ralph Tench PDF

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Book Title Exploring Public Relations: Global Strategic Communication 4th Edition by Ralph Tench PDF
Type ETextbook

E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.

Title: Exploring Public Relations; Global Strategic Communication
Author(s): Ralph Tench; Liz Yeomans
Edition: 4
Year: 2017
ISBN-13: 9781292112183 (978-1-292-11218-3)
ISBN-10: 1292112182 (1-292-11218-2)

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

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