Essentials of Marketing Research: A Hands-On Orientation 1st Edition by Naresh K. Malhotra  PDF - Books with Benefits

Essentials of Marketing Research: A Hands-On Orientation 1st Edition by Naresh K. Malhotra PDF

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Title: Essentials of Marketing Research; A Hands-On Orientation
Author(s): Naresh K. Malhotra
Edition: 1
Year: 2015
ISBN-13: 9780137066735 (978-0-13-706673-5)
ISBN-10: 0137066732 (0-13-706673-2)

For courses in Marketing Research at two- and four-year colleges and universities 

An engaging, do-it-yourself approach to marketing research 

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

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