Essentials of Marketing: A Marketing Strategy Planning Approach 14th Edition by William Perreault PDF - Books with Benefits

Essentials of Marketing: A Marketing Strategy Planning Approach 14th Edition by William Perreault PDF

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Title: Essentials of Marketing; A Marketing Strategy Planning Approach
Author(s): William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
Edition: 14
Year: 2015
ISBN-13: 9780077861049 (978-0-07-786104-9)
ISBN-10: 0077861043 (0-07-786104-3)


Essentials of Marketing: A Marketing Strategy Planning Approach
 is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.

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