Essentials of Marketing 15th Edition by William D. Perreault PDF
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|Title:||Essentials of Marketing; A Marketing Strategy Planning Approach|
|Author(s):||William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy|
Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition ofEssentials of Marketing: A Marketing Strategy Planning Approach.
Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.
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