Essentials of Marketing 15th Edition by William D. Perreault PDF - Books with Benefits

Essentials of Marketing 15th Edition by William D. Perreault PDF

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Title: Essentials of Marketing; A Marketing Strategy Planning Approach
Author(s): William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy
Edition: 15
Year: 2017
ISBN-13: 9781259573538 (978-1-259-57353-8)
ISBN-10: 1259573532 (1-259-57353-2)


Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition ofEssentials of Marketing: A Marketing Strategy Planning Approach.  

Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. 


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