Essential Guide to Marketing Planning 4th 4E by Marian Burk Wood PDF - Books with Benefits

Essential Guide to Marketing Planning 4th 4E by Marian Burk Wood PDF

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Title: Essential Guide to Marketing Planning
Author(s): Marian Burk Wood
Edition: 4
Year: 2017
ISBN-13: 9781292117522 (978-1-292-11752-2)
ISBN-10: 1292117524 (1-292-11752-4)

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

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