Essential Guide to Marketing Planning 4th 4E by Marian Burk Wood PDF
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|Title:||Essential Guide to Marketing Planning|
|Author(s):||Marian Burk Wood|
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
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