Contemporary Advertising and Integrated Marketing Communications 15th edition by William F Arens PDF
|Title:||Contemporary Advertising and Integrated Marketing Communications|
|Author(s):||William F. Arens; Michael F. Weigold|
CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns."
E-Book: Digital version only, No Access Card/ Code.
Format: Searchable PDF, can print physical copy.
Duration: No expiry date, Use forever.
Delivery: Instant Online Storage Download.
Immediate download after successful payment.
You will receive a DOWNLOAD LINK (Included on your invoice) to this product after successful payment.