A Framework for Marketing Management, Global Edition by Philip Kotler PDF
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|Title:||A Framework for Marketing Management|
|Author(s):||Philip Kotler; Kevin Lane Keller|
A Succinct Guide to 21st Century Marketing Management
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
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