A Framework for Marketing Management, Global Edition  by Philip Kotler PDF - Books with Benefits

A Framework for Marketing Management, Global Edition by Philip Kotler PDF

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A Framework for Marketing Management, Global Edition by Philip Kotler 

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Title: A Framework for Marketing Management
Author(s): Philip Kotler; Kevin Lane Keller
Edition: 6
Year: 2016
ISBN-13: 9781292093147 (978-1-292-09314-7)
ISBN-10: 1292093145 (1-292-09314-5)

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

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